A rise in technological advances has seen methods and means of communications progress a long way, in a short amount of time. Yet despite this, when faced with critical incidents that require an urgent response many businesses still rely upon dated, inefficient and flawed communications.
Alan Dye was recently appointed as Sales & Marketing Director here at Boomerang. Having worked in the telecommunications and enterprise sectors previously, where his track record was second to none, Alan is now looking forward to his future within the growing company. Alan’s previous work with tech start-ups in Bell Labs will hold him in great stead for his role at Boomerang, as he has great insight and experience of working in an agile and innovative way.
In the final installment of his three-part blog, Peter Tanner, CEO of Boomerang, concludes his thoughts on effective incident management communication and how this can have a major bearing on business productivity and profitability.
SMS remains the most penetrative messaging channel of the modern era – yet many businesses still fail to leverage its rich potential. One statistic to point to the yield of SMS is that the average open rate for an SMS message is a whopping 98%. So how can businesses in almost every industry use SMS to transform processes, drive efficiencies and enhance the customer experience?
Barbara was recently appointed Marketing Manager here at Boomerang.
After moving to England from France, Barbara learnt her trade at London Metropolitan University; gaining a BA (Hons) degree in Advertising, Marketing, Communications & Public Relations. Along with completing various Marketing internships, Barbara has built an impressive CV in a short period of time.
Following on from his first instalment last month, Boomerang’s CEO, Peter Tanner, picks up on where he left off, with his thoughts on effective response methods to critical incidents.The new communications manual: automate The rapidly-evolving technology landscape has, of course, provided more modern means of communication; SMS, email, mobile and social media have extended communications pathways and each present powerful mechanisms for real-time, instant messaging. But, despite being strengthened by a whole raft of communications channels, incident management processes are all-too-often dependent on a monologue, where there is little or no interaction between either party. These models are a hostage to fortune – and, as incident resolution times naturally extend, they can potentially cost a fortune too.
When the British rock band, The Police, wanted to send an ‘SOS to the world’ in 1979, their chosen delivery mechanism left a great deal to chance. Fortunately, rapid technological advances have meant that communications have come a long way since then.
If anyone needed re-affirming on the potential of CRM technology, then Gartner’s recent forecast most certainly accomplished that. The forecast states that ‘CRM will be at the heart of digital initiatives in coming years’ and its prediction that CRM software revenue will reach $23.9* million this year is indicative of the continued potential for the technology.