Screen Shot 2014-07-31 at 11.57.00 Alan Dye was recently appointed as Sales & Marketing Director here at Boomerang.Having worked in the telecommunications and enterprise sectors previously, where his track record was second to none, Alan is now looking forward to his future within the growing company.  Alan’s previous work with tech start-ups in Bell Labs will hold him in great stead for his role at Boomerang, as he has great insight and experience of working in an agile and innovative way.

Top-messaging-apps-for-Windows-Phone-71 The Joy of Text

Alan Dye, Sales and Marketing

Director, Boomerang

SMS remains the most penetrative messaging channel of the modern era – yet many businesses still fail to leverage its rich potential. One statistic to point to the yield of SMS is that the average open rate for an SMS message is a whopping 98%. So how can businesses in almost every industry use SMS to transform processes, drive efficiencies and enhance the customer experience?

Barbara NogueiraBarbara was recently appointed Marketing Manager here at Boomerang.

After moving to England from France, Barbara learnt her trade at London Metropolitan University; gaining a BA (Hons) degree in Advertising, Marketing, Communications & Public Relations. Along with completing various Marketing internships, Barbara has built an impressive CV in a short period of time.

bottle Following on from his first instalment last month, Boomerang’s CEO, Peter Tanner, picks up on where he left off, with his thoughts on effective response methods to critical incidents.The new communications manual: automateThe rapidly-evolving technology landscape has, of course, provided more modern means of communication; SMS, email, mobile and social media have extended communications pathways and each present powerful mechanisms for real-time, instant messaging. But, despite being strengthened by a whole raft of communications channels, incident management processes are all-too-often dependent on a monologue, where there is little or no interaction between either party. These models are a hostage to fortune – and, as incident resolution times naturally extend, they can potentially cost a fortune too.

MP900438629If anyone needed re-affirming on the potential of CRM technology, then Gartner’s recent forecast most certainly accomplished that.The forecast states that ‘CRM will be at the heart of digital initiatives in coming years’ and its prediction that CRM software revenue will reach $23.9* million this year is indicative of the continued potential for the technology.