As not everyone has constant access to email, the ability to extend the range of communication channels accessible from an email client is highly valuable. Enabling multi-channel communication from a single location, makes user adoption very easy, removing the need to access other online messaging applications to send and receive messages via different channels, such as SMS, voice and social media.
Boomerang’s email-to-SMS and email-to-voice services do just that, allowing users to engage in two-way conversational messaging, directly from their email client. By also removing the need for users to have their own numbers to use two-way messaging (Boomerang manages this automatically), cost of adoption is removed and controlled roll-out to a widespread user group is instant.
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