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While product recalls are never a good thing for any brand, the way the recall process is managed and executed can make a big difference to both the brand and the customer.
Boomerang’s Incident Management solution is a reliable communication tool that allows brands to quickly react to an incident and navigate the internal escalation process in a swift and structured manner. The customer is contacted almost instantly, reducing the risk associated with a faulty product. Through this automated solution, the message to the customer is clear as well as the response from the customer.