Crisis Management - Recall

Limit risk and reputational damage by responding quickly and cohesively in recall situations

Crisis Management – Recall

A crisis situation that is not well managed can be hugely detrimental to an organisation’s reputation. Boomerang’s solution for crisis communications provides the ability to deliver a co-ordinated recall communication strategy. A structured escalation flow ensures that relevant business functions receive the information they need to act quickly, and internal information is communicated effectively, allowing an organisation to deliver a cohesive response and mitigate the impact of a crisis.

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Benefits

  • Mitigate the impact of a recall situation
  • Minimise customer risk by acting quickly to remove defective products
  • Limit reputational damage
  • Use analytical reports to evaluate the crisis management process
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Uses

  • Quickly disperse information to impacted business functions (Stores, Legal, PR etc)
  • Provide specific ‘next steps’ instructions to each business function
  • Automate escalation across within each function until an acknowledgement is received
  • Set-up ‘On-the-fly’ conference calls between key via an outbound message
    Communicate with impacted customers

How it Works:

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Step 1

Issue simultaneous messages to representatives within different business functions required to take action. Include a response request to acknowledge receipt.

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Step 2

Escalate the message through each communication channel until a response is received.

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Step 3

Escalate the message through the chain of command within the different business functions until a response is received (also using each communication channel if required).

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Step 4

Use the response to trigger a further message advising that the required activity has been completed.

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Step 5

Distribute notifications to impacted customers.

Working with Boomerang has provided our clients with a robust 2-way messaging solution which, when integrated with Oneserve’s service management solution, automates the communication with their customers and improves the efficiency of their service.

Adam Thompson

Chief Solution Officer, Oneserve