A key pillar of customer engagement is the ability to understand your customer and to be able to quickly target them with relevant promotional activity.
SMS messaging provides the penetration to engage effectively and achieve this proximity. However as communication is largely 1-way, layered interaction is limited. Boomerang’s messaging solution for customer experience management allows time critical promotions to be claimed or vouchers to be redeemed by responding to an SMS.
Analysis of the types of activities a customer is responding to helps to build a more accurate profile for future promotional activity.
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