Patient promises to go online or download a mobile app to complete a survey are quickly forgotten after they have left your premises. Boomerang’s Customer Experience Management (CEM) messaging solution allows the interaction to take place via SMS, so that a patient can respond at their convenience.
Survey questions can be issued to a mobile device collectively, allowing the patient to pick and choose which questions to reply to or individually where each new message is triggered by the response to the previous question. Where requested, this can also lead naturally towards offering patient incentives such as medical coupons or vouchers that can be redeemed by responding to a message.
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