Optimising Cost To Serve

Increase sales conversion whilst reducing overheads via automation

In a target driven environment, it is vital to focus on opportunities providing the best chance of delivering results.

Try our interactive SMS process example for Optimising Cost-To-Serve – (Increase sales conversion )


Cost to serve

`` Promotional offer to customers. Aim to gauge interest and convert ``

See how Boomerang handles this use case

Click the start process button and follow the instructions

9:41 AM
Boomerang SMS
  • Today 02:08

Using Boomerang’s interactive mobile messaging enables promotional activity to be quickly distributed to an exsiting customer base, offering a reply option to register interest. Where a face-to-face meeting is required with the customer, a message containing a set of appointment dates is sent to the customer by SMS, allowing the customer to reply to select their preferred date and time. A reminder message is sent prior to the appointment, including a reply option to cancel the appointment. In the event of a cancellation, a set of alternative dates is automatically issued and the appointment schedule is updated.

Benefits to your business

Increase sales conversion rates by targeting qualified customers and prospects

Reduce the cost of missed appointments and late attendance

Automate appointment scheduling to reduce operating costs

Allow customers to cancel and re-schedule via SMS, avoiding call queues

Example Applications

Current account add-ons and new current accounts

Insurance discounts and renewal quotes

Insurance discounts and renewal quotes

Discounted loan rates

Credit cards, balance transfers


  • Adding Service Value and Security

  • Support Critical IT Infrastructure

  • Optimising Cost To Serve

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Relevant Sectors

  • Field Force Management

    Using multi-channel automation to minimise the impact and cost of service outages

  • Appointments, Booking and Reservations

    Automating booking fulfilment to maximise occupancy

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