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Screen Shot 2018-07-05 at 17.38.06Boomerang Messaging values smaller realities as much as the bigger ones and, along with this, values being able to enrich the lives of disadvantaged people and opening new possibilities for them through collaboration with charity projects. Because of this, we are glad to announce that Boomerang has officially become a supporter of London-based charity Mousetrap Theatre Projects.

Addressing public safety and critical communications Public safety and the management of emergency communications are of paramount importance.  Getting it right quickly can often mean the difference between life and death. Crisis situations and emergencies impact both the private and public sectors and both streamlined incident...

Boomerang launches the Triage turnkey solution at the Optimizing Call Centres Summit in Barcelona. The Boomerang team is just back from a successful trip to Barcelona attending the 8th Annual "Optimising Call Centres" summit (OCCsummit) to launch its new Triage turnkey solution, that took place from October...

Alan Dye, sales and marketing director at Boomerang, outlines how SMS can be used to transform processes, drive efficiencies and enhance the customer experience.

As a modern Mark Twain may once have said: rumours of the death of SMS are greatly exaggerated. With more than six billion global users and revenues of around £82 billion each year, SMS is now so ubiquitous that it’s expected to remain the industry standard messaging channel for the next decade. 

BMS logo In order to be truly effective, multi-channel CRM must rely on an automated business workflow, according to Peter Tanner, CEO of Boomerang. Of course, modern businesses cannot assume that customers want to reach them by phone only, and nor do they. But why give a customer the option of texting or emailing the business when they have a query, if they then have to wait for a call from someone at a call centre? It is all well and good saying, “give customers lots of choice about communication” but why don’t we also improve the method of how we manage those communications?