The Technology

Patented in 23 countries around the World, and with pending applications in Europe, Brazil and India, the technology used in our services and products is unique, and addresses many of the problems inherent in business communication today.

Who are we?

Founded in 2010, Boomerang is a communication specialist, focused on delivering high quality 1-way, 2-way and intelligent 2-way messaging solutions across different messaging channels.

Boomerang logo Intelligent 2 way messaging

What is Intelligent Messaging?

Intelligent Messaging joins an organisation’s business systems to its distributed stakeholders, so that everyday processes can be automated without the need for specialist equipment or user training.
This signifies a departure from conventional 2-way messaging solutions because it matches all outbound messages and replies, regardless of the quantity sent or the order by which replies to those messages are returned.
This means that a message transaction is no longer limited to simply notifying and informing but can now provide stakeholders with a set of options. The stakeholder’s response to one of those options can then be used as the trigger to move a process to its next phase.

2 way intelligent messaging API SMS Boomerang

Why is this unique?

Conventional 2-way messaging solutions rely on a ‘one-in-one-out’ approach to match outbound messages with responses. This means that an end user must reply to one message before the next can be sent and this process fails as soon as an end user receives more than one message, without first replying.Conventional 2-way messaging solutions use a unique reference in the body of a message to match outbound messages and responses. This means that an end user must include a unique reference in each and every response they return, which is cumbersome and prone to user error.
These problems have prevented organisations from being able to reliably automate interactions with their distributed stakeholders.

What are the benefits?

Reduces operating costs: By removing or reducing manual administration requirements to complete a process Empowers the stakeholder: Empower a stakeholder to take decisive action by responding from a mobile device – e.g. scheduling and appointment or re-scheduling a delivery. This avoids lengthy wait times in call centre queues Optimise process efficiency: Automation speeds up process completion whilst removing human error
Please refer to our solutions for more information about how and where Intelligent Messaging can be applied. We work directly with end user customers and also have partner relationships into many different business sectors.

Where is Boomerang available?

Our services can be accessed globally, however numbers local to the following destinations can be provided. Other destinations are available upon request.

  • UK
  • Ireland
  • Spain
  • USA
  • Canada

  •  Finland
  •  Australia
  •  Austria
  •  Belgium
  •   Czech Republic

  •  Denmark
  •  Estonia
  •  Finland
  •  Germany
  •  Hong Kong

  •  Hungary
  •  Israel
  •  Lithuania
  •  Mexico
  •  Norway

  •  Pakistan
  •  Poland
  •  Puerto Rico
  •  Romania
  •  Slovakia

  •   South Africa
  •  Spain
  •  Sweden
  •  Switzerland

Intellectual Property Portfolio

With granted patents in 23 different countries around the world, and with pending patent applications in Europe, Brazil and India, the underline technology used in our services is protected.


The following are the details of the granted patents:


Australia               AU 2009 284000

China                     ZL 2009 80142426.8

Eurasia                  EA 020669 

UK                          GB 2461730B

Israel                     IL 211350

S Korea                 KR 10-1589160

Nigeria                  NG RP/NG/C/2011/204

USA                       US 8 954 518

South Africa         ZA 2011/01969 


And the following are the pending patent applications:


EPO                        EP 2324605A

Brazil                      PI 0917790-6

India                       2098/DELNP/2011

How can we help?

Please do not hesitate to get in touch either by email, consultation request, or a phone call if required.