Our Technology

Founded in 2010, Boomerang is a communication specialist, focused on delivering high-quality 1-way, 2-way and intelligent 2-way messaging solutions across different messaging channels.

Intelligent Messaging joins an organisation’s business systems to its distributed stakeholders in order that everyday processes can be automated without the need for specialist equipment or user training.

This signifies a departure from conventional 2-way messaging solutions, because it matches all outbound messages and replies, regardless of the quantity sent or the order of which replies to those messages are returned.

This means that a message transaction is no longer limited to notifying and informing but can now provide stakeholders with a set of options. The stakeholders’ response to one of those options can then be used as the trigger to move a process to its next phase.

Conventional 2-way messaging solutions rely on a ‘one-in-one-out’ approach to match outbound messages with responses. This means that an end-user must reply to one message before the next can be sent and this process fails as soon as an end-user receives more than one message, without first replying. Conventional 2-way messaging solutions rely on a unique reference in the body of a message to match outbound messages and responses. This means that an end-user must include a unique reference in each and every response they return, which is cumbersome and prone to user error.

These problems have prevented organisations from being able to automate interactions with their distributed stakeholders reliably. Boomerang’s unique technology overcomes this.

Frictionless engagement allows stakeholders to engage with customers in business processes without forcing them to adapt or alter the way that they prefer to communicate.

Boomerang can deliver Frictionless Engagement to many business processes making it easier to communicate with stakeholders and customers.

Reduction of operating costs: By removing or reducing manual administration requirements to complete a process.

Empowering the stakeholder: Empower a stakeholder to take decisive action by responding from a mobile device to: schedule an appointment, reschedule a delivery, avoid lengthy wait times in call centre queues and track progress.

Optimizing process efficiency: Automation speeds up process completion whilst removing human error.

Please refer to our solutions for more information about how and where Intelligent Messaging can be applied. We work directly with end-user customers and also have partner relationships in many different business sectors.