Inbound Messaging Campaigns

Allowing customers to initiate engagement with businesses, is a great way to improve quality of service as well as the end user’s experience. Inbound SMS services (using short codes or long numbers), provides another option by which service users can engage and are most popularly used to receive donations, competition entries or votes.

At Boomerang, however, we also believe that inbound customer engagement can deliver much more, moving beyond these simple exchanges to provide service users with a much richer engagement. By helping to automate the management of inbound enquiries, Boomerang’s inbound communication services provide a viable method of engagement that can be used to manage customer enquiries and support requests, diverting non-critical traffic away from already busy contact centres, whilst still maintaining quality of service to the end user.