business SMS Tag

Boomerang launches the Triage turnkey solution at the Optimizing Call Centres Summit in Barcelona. The Boomerang team is just back from a successful trip to Barcelona attending the 8th Annual "Optimising Call Centres" summit (OCCsummit) to launch its new Triage turnkey solution, that took place from October...

Our interactive digital messaging solution streamlines business operations, improves efficiency and reduces the cost of customer facing support services.  It provides choice for the customer and empowers an organisation to customise the workflows required to automatically manage those customer interactions. With a read rate of 97%...

Meeting a fast paced messaging requirement The way that we communicate has changed massively over the past 20 years. Today, consumers don’t just use the phone or traditional mail to get their message across; they make themselves heard through email, text messaging and social media.  Because...

Tetra Today Magazine - One to many with intelligent messaging  Boomerang’s CEO Peter Tanner discusses how 2-Way automated SMS systems are helping organisations handle major incidents and easily communicate at scale. There is relentless pressure on businesses to reduce overheads and focus heavily on customer experience management....

Better communication means more efficient workflows, resulting in increased effectiveness. Shift planning is a key element of business operations and requires efficient management to keep operating costs in check. Boomerang’s solution for workforce management is a proven tool that helps achieve greater shift planning efficiencies for any...

  Presentation at Critical Communications World- CCW2017 in Hongkong How does Capita capitalise on Boomerang’s Intelligent Messaging     One of the daily challenges within the Emergency Services is contact management across multiple channels, including SMS/MMS.  Using ControlWorks, in combination with several Intelligent Message Threading products provided by Boomerang, the...

When it comes to making an impact with your business communications, SMS is one of the best formats out there. Think about it: if you get an email or listen to a radio/ TV advert, it can be immediately ignored or sent to your junk box. But people react to text messages in a very different way, according to a Morgan Stanley study: 91% of adults have their mobile phone within arm’s reach 24/7. So how can this be used to improve your business? Here are some innovative ideas to get you started:

For many of us, our mobiles are now an integral part of everyday life. They never leave our sides and if they do, it isn’t for long. Mobiles are our main source of internet research, social media and our morning alarm, so with phones playing such a large part in our lives it seems obvious to optimise your marketing for mobile. The following companies have experimented with SMS mobile marketing and found great success. Could you take a leaf out of their book?

Young businessman This year we have seen some very creative uses of SMS as a marketing and promotional tool. American Express used SMS to create the first interactive billboard across central London train stations, members of the public are invited to send an SMS containing their name to "London's Insider Tip Generator" to receive a personalised message on a billboard. The message will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form. The campaign is a part of American Express's 'Realise the Potential' campaign.