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When it comes to making an impact with your business communications, SMS is one of the best formats out there. Think about it: if you get an email or listen to a radio/ TV advert, it can be immediately ignored or sent to your junk box.But people react to text messages in a very different way, according to a Morgan Stanley study: 91% of adults have their mobile phone within arm’s reach 24/7. So how can this be used to improve your business? Here are some innovative ideas to get you started:

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When it comes to running a company, keeping your customers happy should be top priority. After all, without them you would soon start to struggle. This is where CRM software really comes into its own, allowing you to understand your customers better and know exactly how they feel about your service. However, many businesses aren’t using these systems to their full potential, here’s how you can change this:

For many of us, our mobiles are now an integral part of everyday life. They never leave our sides and if they do, it isn’t for long. Mobiles are our main source of internet research, social media and our morning alarm, so with phones playing such a large part in our lives it seems obvious to optimise your marketing for mobile. The following companies have experimented with SMS mobile marketing and found great success. Could you take a leaf out of their book?

Young businessmanThis year we have seen some very creative uses of SMS as a marketing and promotional tool. American Express used SMS to create the first interactive billboard across central London train stations, members of the public are invited to send an SMS containing their name to "London's Insider Tip Generator" to receive a personalised message on a billboard. The message will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form. The campaign is a part of American Express's 'Realise the Potential' campaign.