In the final installment of his three-part blog, Peter Tanner, CEO of Boomerang, concludes his thoughts on effective incident management communication and how this can have a major bearing on business productivity and profitability.
SMS remains the most penetrative messaging channel of the modern era – yet many businesses still fail to leverage its rich potential. One statistic to point to the yield of SMS is that the average open rate for an SMS message is a whopping 98%. So how can businesses in almost every industry use SMS to transform processes, drive efficiencies and enhance the customer experience?
Barbara was recently appointed Marketing Manager here at Boomerang.
After moving to England from France, Barbara learnt her trade at London Metropolitan University; gaining a BA (Hons) degree in Advertising, Marketing, Communications & Public Relations. Along with completing various Marketing internships, Barbara has built an impressive CV in a short period of time.
Following on from his first instalment last month, Boomerang’s CEO, Peter Tanner, picks up on where he left off, with his thoughts on effective response methods to critical incidents.The new communications manual: automateThe rapidly-evolving technology landscape has, of course, provided more modern means of communication; SMS, email, mobile and social media have extended communications pathways and each present powerful mechanisms for real-time, instant messaging. But, despite being strengthened by a whole raft of communications channels, incident management processes are all-too-often dependent on a monologue, where there is little or no interaction between either party. These models are a hostage to fortune – and, as incident resolution times naturally extend, they can potentially cost a fortune too.
When the British rock band, The Police, wanted to send an ‘SOS to the world’ in 1979, their chosen delivery mechanism left a great deal to chance. Fortunately, rapid technological advances have meant that communications have come a long way since then.
If anyone needed re-affirming on the potential of CRM technology, then Gartner’s recent forecast most certainly accomplished that.The forecast states that ‘CRM will be at the heart of digital initiatives in coming years’ and its prediction that CRM software revenue will reach $23.9* million this year is indicative of the continued potential for the technology.
The national charity providing support to victims and witnesses of crime, Victim Support, has deployed Boomerang’s innovative SMS messaging technology to provide faster and more efficient two-way communications with the people it helps. We caught up with Iain McCaskey, Information Resources Manager, Victim Support about how the technology is working for them.
When it comes to organising a companies communication methods used in critical situations, there are many different management strategies you can adopt. One of the most important decisions you can make is what type of approach you’ll take on in regards to communication, escalation and alerting. For many businesses, managing by exception is the perfect way to intelligently allocate resources to save time and expenses. Here are the main advantages:
Not sure about how to get into bulk SMS or want to better understand the benefits of this popular business solution? This guide will explain the benefits of bulk SMS and help you through every step of the process from set up to execution.